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Of all the things that can have an effect on your future, I believe personal growth is the greatest. We can talk about sales growth, profit growth, asset growth, but all of this probably will not happen without personal growth. It’s really the open door to it all. In fact I’d like to have you memorize a most important phrase. Here it is, “The major key to your better future is YOU.”
Let me repeat that. “The major key to your better future is YOU.” Put that someplace you can see it everyday, in the bathroom, in the kitchen, at the office, anywhere where you can see it everyday. The major key to your better future is YOU. Try to remember that every day you live and think about it. The major key is YOU.
Now, there are many things that will help your better future. If you belong to a strong, dynamic and progressive company, that would help. If the company has good products, good services that you are proud of, that would certainly help. If there were good sales aids, that would help, good training would certainly help. If there is strong leadership that will certainly help. All of these things will help, and of course, if it doesn’t storm, that will help. If your car doesn’t break down, that will help. If the kids don’t get sick, that will help. If the neighbors stay half way civil, that will help. If your relatives don’t bug you, that will help. If it isn’t too cold, if it isn’t too hot, all those things will help your better future. And if prices don’t go much higher and if taxes don’t get much heavier, that will help. And if the economy stays stable, those things will all help. We could go on and on with the list; but remember this, the list of things that I’ve just covered and many more - all put together - play a minor role in your better future.
The major key to your better future is you. Lock your mind onto that. This is a super important point to remember. The major key is you. Mr. Shoaff always answered when asked, “How do you develop an above average income?” by saying “Simple, become an above average person. Work on you.” Mr. Shoaff would say, “Develop an above average handshake.” He would say, “A lot of people want to be successful, and they don’t even work on their handshake. As easy as that would be to start, they let it slide. They don’t understand.” Mr. Shoaff would say, “Develop an above average smile. Develop an above average excitement. Develop an above average dedication. Develop an above average interest in other people.” He would say, “To have more, become more.” Remember; work harder on yourself than you do on your job. For a long time in my life, I didn”t have this figured out.
Strangely enough, with two different people in the same company one may earn an extra $100 a month, and the other may earn a $1,000. What could possibly be the difference? If the products were the same, if the training was the same, if they both had the same literature, the same tools. If they both had the same teacher, the same compensation plan, if they both attended the same meetings, why would one person earn the $100 per month and the other person earn the $1000? Remember here is the difference…the difference is personal, inside, not outside, inside.
You see the real difference is inside you. In fact, the difference IS you. Someone once said, “The magic is not in the products. The magic is not in the literature. The magic is not in the film. There isn’t a magic meeting, but the magic that makes things better is inside you, and personal growth makes this magic work for you.”
The magic is in believing. The magic is in daring. The magic is in trying. The real magic is in persevering. The magic is in accepting. It’s in working. The magic is in thinking. There is magic in a handshake. There is magic in a smile. There is magic in excitement and determination. There is real magic in compassion and caring and sharing. There is unusual magic in strong feeling and you see, all that comes from inside, not outside. So, the difference is inside you. The real difference is you. You are the major key to your better future.
To Your Success,
Jim Rohn
This article was submitted by Jim Rohn, America’s Foremost Business Philosopher. To subscribe to the Free Jim Rohn Weekly E-zine go to www.jimrohn.com or send a blank email to subscribe@jimrohn.com Copyright 2007 Jim Rohn International. All rights reserved worldwide.
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One of the toughest things I have found is the ability to add new content to my website on a regular basis. In this article, Brandon Cornett offers 5 Steps to High-Value Web Content.
5 Tips for Writing Website Content - That Gets Results!
By Brandon Cornett
I’m going to ask you to use your imagination for a moment.
Think of a topic that interests you. Maybe it’s your favorite sport or hobby, for example. Now imagine that you’re searching the Internet for information on that topic.
The first article you come across is related to the topic you’re researching, but it doesn’t offer much in the way of value. It’s too general and full of pointless “fluff.” It makes obvious points that a third-grader could grasp. And it fails to offer any related information or resources.
The second article you come across is much more in-depth. It explains several aspects of your topic with refreshing insight. It is helpful and useful, and it links out to many related articles and resources on the subject.
If you could only bookmark one of these pages for future reference, which one would it be? It would be the second page, right?
You, like most people, would probably prefer the second page to the first. It’s an easy choice, and that’s because the author of the second article understood (and delivered) the most important concept of website content development — the value factor.
5 Benefits of High-Value Web Content
This kind of content has value for the reader, obviously. But it also benefits the author / publisher. Here are the top five benefits of creating high-value website content for your small business website:
1. It keeps people on your website longer.
2. It makes people more inclined to trust you.
3. It encourages readers to recommend the site to others.
4. It encourages other webmasters to link to your content.
5. It helps you improve your search engine ranking and visibility.
All of this sounds great, you say. But how do I create that kind of small business website content? Here are the top five guidelines for creating high-value website content.
5 Steps to High-Value Web Content
1. Choose the right author.
2. Choose the right topic.
3. Address all sides of the topic.
4. Add supporting graphics, pictures, etc.
5. Link to related resources, both on your site and elsewhere.
Let’s look at each of these steps in greater detail.
1. Choose the Right Author
I once worked for a company who let their web programmers write the instructions for their online ordering process. Big mistake. If their audience were programmers as well, this might be okay. But most of their customers had limited technical skills. So when these people encountered online instructions such as “Validate parameters before advancing” … the customers would often become dead in the water.
This is a prime example of choosing the wrong author for web writing. Sure, the programmers’ input is important. After all, they built the thing. But they should not be the voice of customer guidance. A skilled web writer (someone with usability experience) would have “translated” these instructions to say something like “Please fill in all required information before moving to the next screen.”
Here’s the key to this. The best author for your small business website content is not always the person who knows the most about the product or service from a technical standpoint. Often, it’s best to have an in-house writer who plays the go-between role of “consumer advocate,” getting the information from one group and translating it for another group.
2. Choose the Right Topic
If your small business only offers one product or service, then that will likely be the topic of your web content. In this case, I would focus on choosing the right angle as well. Don’t tell people what you want them to know — this is an outdated way of thinking about public information, especially when it comes to small business website content. Instead, find out what people want to know about the types of products you offer, and use your web content to address those questions or concerns.
If you are writing web content for a company that has many products or services, you will have to spend more time choosing topics first and choosing your angle second. In this case, it becomes more about topic organization than anything. Large websites with many topics are ideally suited for a category and sub-category system: These are our products >> And this is product ‘A’ >> And this is a web page that explains product ‘A’ in detail.
3. Address All Sides of the Topic
Whether you’re writing about one of your products, or you’re creating a tutorial of some kind, you need to cover all the angles. There’s nothing worse than website content that leaves the job only half-done, telling you why a certain thing is important but not pursuing that lead.
When you are close to a certain topic — as is the case with people who create a product or service — it’s easy to assume everyone else understands it as well as you do. But the opposite is usually true, so you need to explain all sides of a topic when you write content for your small business website.
Want to keep your pages relatively short for easy reading? You can do that while still offering complete information. That’s what hyperlinks are for!
4. Link to Related Resources
Here’s the key to developing great content for your small business website. Try to create authority documents that others in your field would link to and recommend to others. One of the key criteria for a resource document is that it links to plenty of supporting information, both on the same website and elsewhere on the web.
In addition to being good for your readers, this kind of useful content will make other webmasters more inclined to link to your website. This adds to your link “popularity” and can further improve the search engine ranking of your small business website.
When writing a particular web page, try to think of it as “the ultimate guide to [blank].” This is the first step to creating the kind of authority documents that eventually dominate the search engines and drive endless web traffic for the authors. But it’s rarely possible to create an “ultimate guide” to anything in just one page, so be liberal about linking to other sources on your own website and elsewhere (as long as their not direct competitors).
5. Add Supporting Graphics, Pictures, Etc.
Reading online can be hard on the eyeballs. You can make the reader’s job easier in two ways. First, you can format your content appropriately for web reading (short paragraphs, narrow text columns, lots of bullet points, headers, sub-headers, etc.). Secondly, you can add supporting images and helpful graphics.
Well-placed graphics can improve website content in a number of ways. Images are more enticing than text upon first glance, so they can help attract and retain readers. They also help you clarify your message with visual reinforcement.
Conclusion
I have a motto I use regarding website content. “If it’s not worth putting online, don’t put it online.” This is my reminder to myself that I need to use the techniques outlined above to create superior website content. Because that’s the kind of content that leads to online success. Apply these lessons to your small business website and watch your own success increase!
Brandon Cornett operates an internet marketing firm in Austin, Texas and is a web writer at large for dozens of websites and blogs. Learn more by visiting http://www.austinseoguy.com
Article Source: http://EzineArticles.com/?expert=Brandon_Cornett
http://EzineArticles.com/?5-Tips-for-Writing-Website-Content—That-Gets-Results!&id=952971
When you think of beginning a work at home business, what type of business comes to mind? Normally, when someone mentioned working at home to me, I naturally thought of a network marketing opportunity or an affiliate program. There are, however, several different ways of working at home. There is a basic difference between working at home and working from home.
Working at home involves sitting in front of the computer, building and or advertising a product or opportunity. It will usually also involve building and promoting a website. Members of your team may be local or from almost any part of the world. There is usually no need to stock inventory and many times the product or service may be electronic in nature, such as some type of e-book or another product or service that can be gotten “instantaneously” by download.
Working from home, on the other hand, involves more than just sitting in front of a computer. My wife is a Mary Kay consultant who works from home. She still spends a lot of time on the computer. She also advertises her products and business opportunity. But most of her advertising is done through work of mouth or “prospecting” at the local malls or stores. Most of her clients will be local and she does stock some inventory for her customers who want it “instantaneously.”
Both working at home and working from home have the same basic advantages. They both offer you freedom and flexibility. They both let you set your own hours and to be your own boss. They also allow you to spend more time with your family and both have certain tax advantages. They both have the same disadvantages as well. Both call for self discipline. Both require the ability to set your own hours and stick to them, as well as the ability to focus on the task at hand while ignoring things around the house that need doing. It can also be lonely working by one’s self as well as avoiding interruptions.
So, which one is best-working at home or working from home? That depends on the likes and dislikes of the individual. I love sitting in front of the computer and working on my websites. I like advertising using PPC and using articles to promote my businesses. I communicate with others mostly through e-mail. On the other hand, my wife enjoys interacting with others in a more personal manner. She enjoys the meetings and the get together of the local Mary Kay consultants. She just likes getting out of the house or talking to others on the phone. So, while we both are at home working, I work at home while she works from home.
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